But Social Media is an entirely new phenomenon. Sometimes it is a blog, sometimes a Tweet, sometimes an Instagram picture. Interactive and immediate, it allows individuals and corporations to communicate on a scale and at a speed that is quite literally breathtaking. With platforms proliferating daily, the ability to stay abreast of how we communicate now has become an absolute necessity.
Yet some things don’t change. The message must be clear. It must speak directly to the right audience on the right platform. And it must quickly draw the audience in.